Set up an alert on most portals and you’ll get the usual suspects: area, price, bedrooms. You’ll also get a daily stream of “technically relevant” listings that often lack the specifics that you’re actually looking for.
In a fast market like Cape Town, serious buyers can’t sit refreshing portals all day, but they also can’t afford to miss the right place.
Standard alerts create volume, but serious buyers need a signal.
Why most alerts fall short
Buyers don’t just think in ‘Area, price, beds’. You might love one pocket of a suburb because of its proximity to the beach or its views, but may want to avoid another. You might prioritise specific features or feel over size. You might accept fewer bedrooms if there’s flatlet.
Basic filters can’t handle this level of nuance, so they tend to default to broad, and broad becomes noise. That’s exactly where tailored alerts matter most, especially if you’re looking for a very specific feature or feel (like a renovation opportunity) or you’re searching across a wide area or multiple suburbs.
How FindHomes alerts are different
FindHomes alerts are based on how you actually search, not just ticked boxes.
If you search: “Flat with a view of the ocean under R6M on the Atlantic Seaboard”, that becomes your alert.
Instead of everything in a suburb, you get homes aligned to your brief, and we’ll send you the alerts once per day, because:
- You’re likely busy because, like, who isn’t?
- Fewer emails mean a higher signal.
- Each alert should feel worth opening.
How it works
Simple:
1. Start a property search, describe what you’re really looking for.
2. Click the purple “Create Alert” button.
3. We’ll send you a test to check that everything is working
4. Keep an eye on your inbox for bespoke alerts.
Behind the scenes, we match new listings against your intent, not just basic filters.
Why it matters
In Cape Town, the good ones go quickly. If your alerts are too broad, you either miss the right place in the noise, or stop opening the emails altogether.